Evitec, a specialized banking and insurance software provider, wanted to strengthen their presence in Norway and Sweden. Their main obstacle was reaching decision makers in a systematic way.
AI identified 1000+ decision-makers across 100+ financial organizations
Evitec partnered with OstraconAI to build a modern approach to account-based marketing.
Leveraging AI, they identified 1000+ relevant decision-makers across 100+ target organizations in the financial sector.
Their marketing team developed a dual account-based marketing approach. They combined AI-powered personalization for outreach along with presence at key industry events. This created multiple touchpoints with each prospect.
The system generated personalized outreach messages that addressed specific challenges and trends in Nordic banking. This AI-powered approach cut manual content creation and outreach time.
AI freed experts to focus on solving client problems
As a result, Evitec secured dozens of introductory meetings with key decision-makers. By letting AI handle routine tasks, their experts spent more time with clients and solving actual business problems.
