4–5 weeks · Starting from 30 000 EUR

AI strategy for marketing and sales

Find where AI creates real value for your team

Most marketing teams know AI has potential — but where to start? We assess your readiness, map your highest-impact use cases, and deliver a concrete implementation plan. In 4–5 weeks, your team has a clear path forward.

How it works

Three phases, one clear direction

Every engagement follows the same proven structure — adapted to your team's specific situation.

Phase 1

AI readiness assessment

We interview key people across your team and assess strategy, skills, processes, and change readiness across 12 dimensions. You get an honest picture of where you stand.

Phase 2

Use case mapping & prioritization

We identify 30–50 AI use cases specific to your workflows. Each is scored on business impact and implementation ease. You see exactly where AI will create the most value.

Phase 3

Implementation plan

We design the architecture, select tools, and build a phased roadmap with concrete pilot plans. Each stream has clear objectives, timelines, and success metrics.

What you get

Examples of typical deliverables

Every engagement produces concrete, actionable outputs. Here's what they look like — hover to explore.

Phase 1 output

AI readiness assessment

We evaluate your organization across 12 dimensions — from leadership commitment and team skills to data infrastructure and process maturity. Each dimension is scored 1–4 with specific recommendations.

1. Strategy & governance
1.1AI strategy alignment
3
1.2Resource allocation
2
1.3Data & AI governance
2
2. Skills & capabilities
2.1AI tool proficiency
3
2.2Prompt engineering
2
2.3Automation skills
1
3. Processes & infrastructure
3.1Process documentation
3
3.2Tool integration
2
3.3Data accessibility
4
1/4 Weak
2/4 Developing
3/4 Good
4/4 Excellent
Phase 2 output

Use case prioritization

We map 30–50 AI use cases across your marketing and sales workflows. Each is scored on business impact and implementation ease, then plotted to reveal your quick wins, strategic bets, and deprioritized ideas.

Impact
Implementation ease
Quick wins
Strategic bets
Easy but low impact
Deprioritize
Phase 3 output

Implementation roadmap

We design a phased rollout plan with parallel workstreams. Each stream has concrete milestones, responsible owners, and success metrics. Pilot projects validate value quickly.

Month 1
Month 2
Month 3
Month 4
Month 5
Month 6+
General marketing productivity
Image generation
Account-based marketing
Change management
Phase 3 output

Technology architecture

We map your future marketing technology stack — how AI models, automation platforms, and data sources connect. You get a general architecture overview plus detailed documentation for each stream.

Channels

Website

Content & SEO
Orchestration
Workflow automation
AI agents in CRM
AI models
Language & reasoning
Multimodal tasks
Data
Web & campaign data

Content

DAM, CMS, brand

External

Market & competitor

Our Cases

Sanoma: AI roadmap for 100+ content creators

Sanoma: AI roadmap for 100+ content creators

"We needed someone who could see the full picture and translate AI potential into actual business impact."

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Attendo: AI use case mapping and prioritization

Attendo: AI use case mapping and prioritization

"OstraconAI was a natural partner due to their deep AI and marketing expertise."

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Let's map your AI opportunities.

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